“My Favorite Things” – pitched as a visual journey through 3D dioramas to reflect different personas. Sport fanatic, artist, foodie, nature lover, audiophile, sneakerhead, etc. Each persona has a carefully crafted ‘set’ complete with visual elements that build on their respective theme.

Creative Director: Erik Schmitt

Copywriter: Cooper Nigut

Project Manager: Madison Tucker

Senior Producer: Vu Nguyen